Why Do We Need Another Bar?

Bridging the Nutrition Gap for Women
A Wellness Solution for All Life Stages
Supporting Busy, Multi-Role Lives
★★★★★

I would love to eat this everyday

I've been searching for a protein bar that actually satisfies my dark chocolate cravings without the artificial taste or weird textures, and this is it! The rich, deep cocoa flavor feels like a real treat, but without the sugar overload. It’s smooth, just the right amount of sweet, and keeps me full for hours. Whether it’s a mid-day pick-me-up or a post-workout bite, this bar delivers every time. A must-have in my bag!

★★★★

A perfect bar

I’ve tried countless nutrition bars, and let’s be honest—most of them taste like cardboard. But a good one? It's just yum. The flavor should be rich and natural, not overly sweet or artificial. The texture? Just right—not too dense, not too dry. And most importantly, it should fuel you up without any bloating or heaviness. A bar you actually look forward to eating!

★★★★★

Finally, a Dark Chocolate Bar That Delivers!

Most protein bars leave me disappointed, but this one is actually decadent. It tastes like real dark chocolate, not overly sweet, and has the perfect texture. Keeps me full and energized without the sugar crash.

★★★★★

More Than Just a Bar—It’s Self-Care! 

I’ve been searching for a collagen bar that isn’t loaded with sugar, weird artificial flavors, or unnecessary fillers—and this is the one! Not only does it taste amazing (light, slightly sweet, and satisfying), but I’ve actually noticed a difference in my skin and hair. It’s like a little daily ritual for me now. Tastes indulgent, but with real benefits. I’ll be repurchasing again and again!

★★★★

The Bar That Started It All!

This is the only nutrition bar I keep restocking. It’s balanced, nourishing, and doesn’t have that artificial, protein-powder taste. I love the coconut flakes that sweetens it and still gives me a solid 12g of protein without any weird aftertaste. It’s my go-to for busy mornings, long meetings, or whenever I need something quick but nutritious. Feels like real food, and that’s rare to find.

★★★★★

Finally, a Vegan Bar That Tastes Real!

Finding a plant-based protein bar that actually tastes good and isn’t just a dense, chewy brick is so hard—but this one nailed it. The texture is smooth, the sweetness is natural (not overpowering), and the ingredients actually feel nourishing. No weird aftertaste, no artificial flavors—just clean, functional nutrition that keeps me full and energized. I could honestly eat this every day!

What sets us apart

Why Choose 4° OF U?

4° OF U is not just another bar; it’s a women-focused nutrition solution that goes beyond the basics.

We believe self-care should be simple, daily, and accessible. 4° OF U was designed to be more than just a snack; it’s an invitation for women to prioritize themselves with a product that becomes part of their wellness routine.

4° OF U’s formulation is based on real research and input from nutrition experts who understand women’s nutritional needs. Every ingredient is carefully selected to offer targeted benefits.

What This Bar Will Do For U

Finding Balance
Every Day with 4° OF U

Behind the bar

What makes this bar different from other nutrition bars?

Unlike many other bars, ours is crafted with nutrient-rich, minimally processed ingredients to provide balanced nutrition without artificial additives while delivering 25% of your daily requirements of protein, fiber, calcium and vitamin D3. We're transparent about our ingredients and manufacturing process. Our bars are free from artificial sweeteners, colors, and flavors, so you know exactly what you're putting into your body.

When is the best time to eat the bar?

Our bars are perfect as a quick breakfast, a midday snack, or a post-workout refuel. Perfect for on-the-go, our bars are a convenient and nutritious option for busy travelers, commuters, and anyone with a hectic lifestyle.

How should I store the bars?

Store them in a cool, dry place to maintain freshness. No refrigeration is required, but they taste great chilled too!

Are 4° OF U bars suitable for vegetarians or vegans?

Our OG, Dark Chocolate and Coconut bars are vegetarian. Our vegan bar uses pea protein in place of milk protein, making it ideal for vegans. Our collagen bar contains
marine collagen which is not acceptable for vegans or vegetarians.

Customer Reviews

Based on 133 reviews
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S
Sneha D.
Keeps me steady all day

I pack an Original bar every morning for work. Having one mid-morning keeps me focused and stops me from raiding the sweets. I also feel like my energy is more balanced throughout the day — no big dips or crashes.

B
Bhavna C.
Real nutrition made easy

What I love most is how clean the Original bar is. No junk, no added nonsense — just real ingredients that actually nourish. It gives me confidence that I’m making a good choice for my body every day. I can feel the difference too: lighter digestion, steadier energy, and no random sugar crashes. The flavor is simple but satisfying, making it easy to eat regularly without getting bored. It’s not just another snack, it genuinely feels like I’m supporting my health in the easiest way possible.

D
Divya T.
Always in my purse

I carry an Original bar everywhere with me — in my purse, in my car, even in my work bag. Whether I’m stuck in traffic, running late, or traveling, it’s always there to keep me fueled and happy. The convenience is unbeatable, and the fact that it’s actually healthy makes it even better. It doesn’t just fill me up, it keeps me energized and focused without any guilt. I’ve tried so many “on-the-go” snacks, but this is the only one I’ve stuck with long-term.

S
Sanjana L.
Zero crash, full power

The difference in my productivity is actually noticeable when I start my day with an Original bar. I don’t hit that 4 pm crash anymore, and my focus stays consistent throughout the day. It feels like the right balance of fuel — enough protein and fiber to keep me going, but still light enough that I don’t feel sluggish. I used to rely on caffeine and quick snacks, but this is way more reliable. It’s one of those small swaps that make a huge impact in daily life.

K
Kriti J.
Tasty nutrition

Honestly, I didn’t expect the Original bar to taste this good. Most nutrition bars I’ve tried in the past felt chalky or overly sweet, but this one is balanced perfectly. It feels wholesome and clean, but also indulgent in the best way. I actually look forward to having it every day, which says a lot. It doesn’t upset my stomach or give me that jittery, overstuffed feeling. Instead, it leaves me satisfied and energized. It’s rare to find something that ticks both taste and nutrition boxes.