4° Of U is born out of a deeply personal journey—an ode to my mother, her sacrifices, and her unwavering resilience. A woman of extraordinary strength and sacrifice, whose untimely passing exposed a harsh truth: women often prioritize everyone else’s needs above their own, neglecting their health in the process. As a government schoolteacher, my mom juggled long days, endless responsibilities, and selfless devotion to her family, but poor nutrition and a lack of self-care ultimately cost her health and life.

Her story, though deeply personal, is one shared by countless women today. They are balancing careers, families, and personal aspirations in a fast-paced world that demands more than ever before. Yet, in the pursuit of excellence, their health and well-being often take a backseat. 4° Of U was created to change this narrative.

Our mission is to empower the modern woman—ambitious, driven, and constantly on the move—to reclaim her health with simple, nourishing solutions. Here is to every woman who dares to dream big, break barriers, and build the future she envisions—all while staying healthy, strong, and unstoppable!