Driven by the idea that even the smallest shifts in our daily choices can spark profound changes, we envisioned a brand that would revolutionize how women approach their health and wellness.

With a deep respect for the unique rhythms of the female body, we set out to craft a holistic experience focused on women's wellbeing.

4° Of U is more than a brand—it’s a movement to inspire women to nurture themselves, dream boldly, and embrace their full potential with confidence and care.

Together, we’re shaping a future where health and ambition go hand in hand. We are committed to changing the narrative for women everywhere.