Inspire Wellness. Nourish Strength. Empower Resilience.

Driven by the idea that even the smallest shifts in our daily choices can spark profound changes, we envisioned a brand that would revolutionize how women approach their health and wellness.

With a deep respect for the unique rhythms of the female body, we set out to craft a holistic experience focused on women's wellbeing.

4° OF U is more than a brand—it’s a movement to inspire women to nurture themselves, dream boldly, and embrace their full potential with confidence and care.

Together, we’re shaping a future where health and ambition go hand in hand. We are committed to changing the narrative for women everywhere.

Behind the bar

What makes this bar different from other nutrition bars?

Unlike many other bars, ours is crafted with nutrient-rich, minimally processed
ingredients to provide balanced nutrition without artificial additives while delivering 25% of your daily requirements of protein, fiber, calcium and vitamin D3. We're transparent about our ingredients and manufacturing process. Our bars are free from artificial sweeteners, colors, and flavors, so you know exactly what you're putting into your body

When is the best time to eat the bar?

Our bars are perfect as a quick breakfast, a midday snack, or a post-workout refuel. Perfect for on-the-go, our bars are a convenient and nutritious option for busy travelers, commuters, and anyone with a hectic lifestyle

How should I store the bars?

Store them in a cool, dry place to maintain freshness. No refrigeration is required, but
they taste great chilled too!

Are 4° OF U bars suitable for vegetarians or vegans?

Our OG, Dark Chocolate and Coconut bars are vegetarian. Our vegan bar uses pea protein in place of milk protein, making it ideal for vegans. Our collagen bar contains marine collagen which is not acceptable for vegans or vegetarians