Why Do We Need Another Bar?

Bridging the Nutrition Gap for Women
A Wellness Solution for All Life Stages
Supporting Busy, Multi-Role Lives
★★★★★

I would love to eat this everyday

I've been searching for a protein bar that actually satisfies my dark chocolate cravings without the artificial taste or weird textures, and this is it! The rich, deep cocoa flavor feels like a real treat, but without the sugar overload. It’s smooth, just the right amount of sweet, and keeps me full for hours. Whether it’s a mid-day pick-me-up or a post-workout bite, this bar delivers every time. A must-have in my bag!

★★★★

A perfect bar

I’ve tried countless nutrition bars, and let’s be honest—most of them taste like cardboard. But a good one? It's just yum. The flavor should be rich and natural, not overly sweet or artificial. The texture? Just right—not too dense, not too dry. And most importantly, it should fuel you up without any bloating or heaviness. A bar you actually look forward to eating!

★★★★★

Finally, a Dark Chocolate Bar That Delivers!

Most protein bars leave me disappointed, but this one is actually decadent. It tastes like real dark chocolate, not overly sweet, and has the perfect texture. Keeps me full and energized without the sugar crash.

★★★★★

More Than Just a Bar—It’s Self-Care! 

I’ve been searching for a collagen bar that isn’t loaded with sugar, weird artificial flavors, or unnecessary fillers—and this is the one! Not only does it taste amazing (light, slightly sweet, and satisfying), but I’ve actually noticed a difference in my skin and hair. It’s like a little daily ritual for me now. Tastes indulgent, but with real benefits. I’ll be repurchasing again and again!

★★★★

The Bar That Started It All!

This is the only nutrition bar I keep restocking. It’s balanced, nourishing, and doesn’t have that artificial, protein-powder taste. I love the coconut flakes that sweetens it and still gives me a solid 12g of protein without any weird aftertaste. It’s my go-to for busy mornings, long meetings, or whenever I need something quick but nutritious. Feels like real food, and that’s rare to find.

★★★★★

Finally, a Vegan Bar That Tastes Real!

Finding a plant-based protein bar that actually tastes good and isn’t just a dense, chewy brick is so hard—but this one nailed it. The texture is smooth, the sweetness is natural (not overpowering), and the ingredients actually feel nourishing. No weird aftertaste, no artificial flavors—just clean, functional nutrition that keeps me full and energized. I could honestly eat this every day!

What sets us apart

Why Choose 4° OF U?

4° OF U is not just another bar; it’s a women-focused nutrition solution that goes beyond the basics.

We believe self-care should be simple, daily, and accessible. 4° OF U was designed to be more than just a snack; it’s an invitation for women to prioritize themselves with a product that becomes part of their wellness routine.

4° OF U’s formulation is based on real research and input from nutrition experts who understand women’s nutritional needs. Every ingredient is carefully selected to offer targeted benefits.

What This Bar Will Do For U

Finding Balance
Every Day with 4° OF U

Behind the bar

What makes this bar different from other nutrition bars?

Unlike many other bars, ours is crafted with nutrient-rich, minimally processed ingredients to provide balanced nutrition without artificial additives while delivering 25% of your daily requirements of protein, fiber, calcium and vitamin D3. We're transparent about our ingredients and manufacturing process. Our bars are free from artificial sweeteners, colors, and flavors, so you know exactly what you're putting into your body.

When is the best time to eat the bar?

Our bars are perfect as a quick breakfast, a midday snack, or a post-workout refuel. Perfect for on-the-go, our bars are a convenient and nutritious option for busy travelers, commuters, and anyone with a hectic lifestyle.

How should I store the bars?

Store them in a cool, dry place to maintain freshness. No refrigeration is required, but they taste great chilled too!

Are 4° OF U bars suitable for vegetarians or vegans?

Our OG, Dark Chocolate and Coconut bars are vegetarian. Our vegan bar uses pea protein in place of milk protein, making it ideal for vegans. Our collagen bar contains
marine collagen which is not acceptable for vegans or vegetarians.

Customer Reviews

Based on 136 reviews
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I
Ishita L.
Collagen really works

I didn’t think I’d notice a difference, but the Collagen bar has been amazing. My skin looks clearer, and even my joints feel less stiff after workouts. On top of that, it’s one of the best-tasting bars I’ve ever tried.

S
Shalini P.
Never going back

This bar makes beauty nutrition so simple. Instead of remembering to take multiple things, I just grab a Collagen bar during my workday. I’ve noticed my skin tone evening out and my overall glow improving. Even on busy days, I don’t feel like I’m skipping self-care, because this snack is doing the work for me. Plus, it curbs my cravings and keeps me feeling satisfied. It’s that rare balance of indulgence and wellness. For me, it’s more than just a snack — it’s part of my routine now.

A
Alisha C.
Beauty from inside out

The biggest change I’ve seen since eating the Collagen bar regularly is in my nails. They used to be brittle and weak, constantly breaking, but now they’re strong and healthy-looking. That alone is worth it for me, but the bonus is that my skin looks brighter too. The bar itself tastes really good — not overly sweet or artificial. It’s filling enough to count as a proper snack but still feels light. It’s the perfect combination of taste, function, and convenience, which makes me stick to it easily.

N
Nikita B.
Daily wellness must

The Collagen bar feels like a true beauty hack. Instead of adding one more supplement to my day, I just enjoy this bar and know I’m nourishing my skin from within. My fine lines look softer, and even my hair feels stronger and shinier. I love how effortless it is — no prep, no mixing, just unwrapping and eating. The flavor is indulgent enough that I don’t crave dessert afterward. It’s honestly one of the easiest healthy habits I’ve ever formed, and I’m not giving it up.

S
Sonali H.
Real difference in skin

I didn’t expect a snack bar to make me feel this good. After two weeks, I noticed not only smoother skin, but also better digestion and lighter energy throughout the day. The Collagen bar feels like a small but powerful addition to my daily habits. It’s convenient, tasty, and genuinely effective. I’ve swapped my mid-afternoon coffee and cookie for this, and I feel so much more balanced. It’s the rare product that delivers on its promises without feeling like a chore to include in my routine.