What fuels the women who fuels everything else, bringing life into the world, nurturing the very foundation of humanity?

We set out to create more than just a snack; we envisioned a purposeful ally in women’s wellness—a bar that doesn’t just satisfy hunger but inspires strength, balance, and vitality.

The statistics tell a compelling story.

50% of Indian women are deficient in calcium, a vital building block for strength.
75% lack sufficient Vitamin D, essential for energy and immune health.
Protein and fiber, which nurture muscle and digestive health, are too often missing from daily diets.

Driven by science, perfected through passion. After over 200 trials and 18 months of uncompromising development, we created a bar that meets 25% of daily nutritional essentials — protein, fiber, calcium, and vitamin D3. Every bite is a step toward holistic wellness.

We wanted every bite to be an experience. Through meticulous refinement, we balanced texture and flavor—delivering a bar that’s chewy with a hint of crunch, smooth yet satisfying. With 60% almonds and the natural sweetness of dates, each bar is a moment of indulgence that fuels and fulfills.

We engineered our bar to support four essential wellness pillars, aligning with the unique health needs of women:

Muscle Strength: 11g of complete protein, designed to aid recovery and build resilience.

Digestive Harmony: A blend of chia seeds, flax seeds, and dates, rich in fiber for balanced digestion.

Metabolic Balance: The power of turmeric, ginger, Cinnamon, and black pepper to enhance metabolism and nutrient absorption.

Bone Vitality: 25% of the RDA for calcium and Vitamin D3 to fortify and sustain.

At 4° Of U, our journey is just getting started. We are dedicated to evolving and expanding—exploring new products, pioneering health innovations, and reimagining what wellness can be for women. This is more than a bar; it’s the foundation of a movement toward a future where every woman can live her most vibrant, empowered life, achieving it all!